What is ‘influencer marketing’?
If you ask someone to name an online influencer, you might get an answer like “Kim Kardashian” or “Kylie Jenner”. Over the last few years, there’s been a huge increase in the number of these ‘influencers’ popping up. And there’s a good reason for that – there’s enough money to be made from brands investing in influencer marketing that anyone with a strong online following can make a full-time career out of it. Whilst you may not want a full-time career out of influencer marketing, it’s not bad having a bit of extra money that you could invest back into music videos or social media promotion.
Some influencers like Kim Kardashian make as much as $500,000 from a single promotional post on Instagram. And although you may not have anything like the Instagram following of Kim Kardashian, there’s still a huge opportunity for upcoming artists to make money from their online audience.
Brands are increasingly working with ‘micro-influencers’ to reach targeted audiences. By definition, these are influencers with somewhere between 2,000 to 50,000 followers. Brands really do understand the value that upcoming artists such as yourself can offer. Artists like Mist and Stormzy, or even artists from Up North like Just Banco and Wrigz are some great examples of people that have been involved in successful influencer marketing campaigns.
Again, you may not have a following on the same scale as these artists, but you can still take advantage of this potential income stream. If you’ve read our recent blog, you’ll already know some of the more complex techniques that you can use to get in touch with brands that may be interested in promoting their products or services to your audience. But there’s a much easier way that you can get involved in influencer marketing, whether you have 1,000 followers or 25,000 followers – online influencer marketing platforms.
These online platforms act as a gateway between brands and potential influencers. Most of the platforms have a certain benchmark of followers that you need before you can sign up. But some have no minimum follower count at all. Even if you don’t have a huge audience at the moment, using the right social media marketing techniques should make it far easier to grow your online following.
Below, we highlight some of the top influencer marketing platforms out there. There’s no limit to how many you can sign up to; the more places brands can interact with you, the more likely you are to find brands to partner with.
With over 700,000 registered influencers, Revfluence is one of the most popular influencer marketing platforms right now. They have countless global brands looking to engage with influencers and create content at a huge scale. This platform requires you to have a minimum of 3,000 followers before you can create an account.
One of the influencer marketing platforms for brands with smaller budgets, Shoutcart really is perfect for anybody wanting to get to grips with influencer marketing. With no minimum follower count, it’s a great option for artists with a smaller audience than what some of the other platforms ask for.
Another one of the more popular ones, Heepsy has over 3,000,000 influencers on its platform. It has a pretty sleek layout so it’s not too difficult to use either. They require you to have at least 5,000 followers on one of your social media accounts before you can sign up.
First launched in Australia back in 2015, TRIBE is probably the most well-known influencer marketing platform out there. Although it requires you to have more than 5,000 followers on your chosen social media channels, its mobile app makes it extremely easy to pick-and-choose relevant brands to work with; some of which you may even use their products already.
Lefty is another one of the influencer marketing platforms on here with a lower minimum follower count; you need over 3,500 followers to sign up. They have a huge range of exciting brands on their books, from the likes of Moet Hennessy to Dolce & Gabbana.
Famebit is YouTube’s very own influencer marketing platform, which they bought back in 2016; however, you can still register your other social networks providing you have over 5,000 followers. As YouTube is owned by Google, the layout has a pretty familiar feel to it and a huge range of well-known brands have already signed up.
Working with brands such as Samsung, Amazon, L’Oreal and more, Deep Social has a database of over 48,000,000 influencers. As it has such a huge collection of influencers it may be more difficult to successfully find brands to work with than other platforms on this list, but it’s certainly worth signing up for.
As you can see, there are loads of different options for pretty much any upcoming artist. These are just a small number of the hundreds of influencer marketing platforms out there; do some research and you’ll find loads of ways to potentially make money with brands. There’s no doubt that you’ll need to put in some work to earm decent money off this; in fact, the more enthusiastic you are when approaching these brands, the more likely they’ll be to want to work with you again on an even bigger project. If you really plan out how to make the most out of influencer marketing, you shouldn’t have any problem in taking your income from music to the next level.
If you need any help with getting in touch with these brands, raising your profile as an online influencer or anything else that was mentioned in this article feel free to get in touch with us on Instagram, Twitter or Facebook!
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